SERP - APDPIP/APRPRP - Approval of Budget for the year 2006-07 - Comprehensive Guidelines on Jobs Component - Issued.




G.O.Ms.No.356                                                                                                                           Dated: 12.09.2006

Read the following:


      1.  G.O.Ms.No.283, PR& RD (RD.II) Department, dated.18.07.2006

      2.  Proposal of the Employment Generation and Marketing Mission (EGMM).

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1.                  The Government have issued orders vide reference 1st read above allocating budgets for the year 2006-07 for APDPIP and APRPRP component-wise and budget line wise.  In view of the decision to scale up the pilot activities under Indira Kranthi Patham (IKP) during the current financial year, it is decided to issue comprehensive guidelines component-wise to bring in greater clarity.


2.                  The Employment Generation and Marketing Mission (EGMM), Department of Rural Development, has submitted proposals for scaling up the Jobs activities during the current year. Indira Kranthi Patham has been focusing on providing employment/ employability opportunities to the rural unemployed youth who are children of the SHG members. To reach larger number of economically and socially underprivileged youth, APRLP and GOI have made funds allocation to the EGMM this year.    


3.                  Government, after careful examination of the proposal of the EGMM hereby issues the following guidelines.


4.        Security:

4.1.     A budget of Rs.6,25,30,000 crore is allocated to create 16,900 security jobs during the current financial year. The district-wise allocation is given in Annexure I. This model is a simple one understood by the poor which gives incomes of Rs.36,000 per annum with allowances like PF, ESI, insurance and bonus.

4.2.     EGMM will create a panel of non-exploitative security companies which pay high salaries. The districts may only tie up with these empanelled companies. 

4.3.     The MS/VO will identify youth who fulfill the criteria’s specified by the company. English training for the youth will be arranged by the district for 7 – 10 days. Each district should fix a particular date for selection by the company every month in consultation with EGMM.


5.      Services: IKP – LABS:

5.1.     It has been the experience of IKP that the poor rural youth are not able to take advantage of the service sector boom which is creating big employment opportunity in the country due to lack of awareness, access to information and customized training program etc. They require a sensitive support mechanism to help them in accessing information and market linked training program to be par with their counter parts in the urban areas.

5.2.     At the state level, a MOU has been signed with Dr. Reddy’s Foundation (DRF) to create 8200 jobs in the year 2006-07 in the service sector. By this MOU, Rs. 3000 which is the training cost for DRF will be paid directly to DRF at the state level. The MOU will be placed at the ZS. There is no need to sign district level MOUs.

5.3.     Rs.6.92 crores is budgeted for creating 18,200 jobs in the service sector through the IKP – LABS model. The district-wise allocation is given in Annexure II. This includes cost of creating 8,200 jobs @ Rs.3000 per job which is the cost of infrastructure, bus pass, valedictory function, etc. It also includes 10,000 GOI funded IKP-LABS (Grameen LABS) jobs @ Rs.2000 which is the cost incurred by IKP for these trainings.  GOI will fund DRF directly the balance training cost of 10,000 jobs.

5.4.     Since there is a convergence between IKP and Andhra Pradesh Rural Livelihood Project (APRLP) for this Jobs initiative, in existing centers, youth will be identified wherever possible from watershed villages around the centre. Any new centers will come up where there is a cluster of watershed villages. ZS/PD DRDA will be the coordinating agency for the program. Trainings of 8,200 youth funded by APRLP will be completed in six months.


6.      Textile


6.1.     Village level jobs have been created on scale in textile sector in the district of Visakhaptnam. The advantage of this model is women can do their household duties and earn supplemental, income of Rs.1,500 upwards per month in the village satellite centers . This year scaling up of this intervention will be done in other districts  by mapping the apparel export parks and integrated textile parks, training the women and linking them to employment with entrepreneurs. 

6.2.     A budget of Rs.5.5 crores is allotted to the districts for creating 22,000 jobs in the textile sector as given in Annexure III.

7.        District Models:

7.1.     Five districts have requested for district specific budget allocations. The districts are Kurnool , Karimnagar, Warangal , Nalgonda and Nizamabad .A budget of Rs.2,21,50,000 is allotted to the above districts for creating 9,250 jobs in the district models . Only market-linked jobs will be done in the district models.  


8.      Pilots:

8.1       Four pilots will be implemented this year. These include the JKC, English Language, Village level jobs and livelihood hubs

8.2       Jawahar Knowledge Center (JKC): Both Security & IKP-LABS aim at job opportunity for the class 10th to 12th pass/fail youth. The JKC model of IEG ( Institute of Electronic Governance ) focuses on youth who have completed their Graduation. JKC trains and links them to Jobs in the IT and BPO sector.  The centres will come up in the districts of Ranga Reddy, Vishakapatnam, Kadapa and Warangal .  A total budget of Rs.2.5 crores has been allocated from the Innovation Fund of APRLP. Out of this, Rs.1.10 crores has been paid at the state level to IEG for civil works, infrastructure and hardware and software costs. Rs.35 lakhs will be disbursed to the four districts each for boarding, lodging for the residential student batches when the trainings commence.  

8.3       English Language: Employability increases with English communication skills, life and personality skills and work readiness (art of facing interview etc). A module will be prepared by the EGMM with experts in the field and piloted. B2Y networks will be created by the EGMM. This strategy and module will be developed by the EGMM. The budget allocated for this pilot is Rs.22,32,000 and will be placed at the state level.

8.4       Village Networked Model: The model, called Village Network Economy has been successfully implemented in Tamil Nadu by Elango. It envisages initiating the process of strengthening a network of village organizations (VO’s) in a cluster of 20 villages where they work in a collaborative framework. This network of VO leaders  decide, on the basis of availability of raw materials, agricultural produce and waste materials in their villages, the items to produce to meet the needs and demands of the network village population. It is a simple concept to promote local produce to retain the economic benefit with in the village. There are number of items of daily use and house hold consumption which can be easily produced and marketed at local level. This process will enable rural employment as number of direct and indirect job creations will take place. This model is being piloted in Nellore district with a budget allocation of Rs. 50 lakhs placed at the district.


8.5       Livelihood Hub: Rural youth especially from remote areas are completely cut off from information of market opportunities. Companies which require a rural footprint find it difficult to find skilled manpower as this has become important with the changing business scenario with a focus on rural markets. EGMM will pilot the livelihood hubs to bridge the gap including re-looking at existing employment exchanges with a budget allocation of Rs.44.88 lakhs kept at the state level.


9        Data base:

A data base of unemployed/trained/placed youth will be developed by the       districts. Software for simple querying and data analysis will be provided by the EGMM to the districts to facilitate employer interface.


10   Website:

All training, placement data will be uploaded periodically on the website of the RD dept.


11   Human Resources:

11.1         There will be 2 Livelihood Associates (LAs) in each district exclusively dedicated for jobs. Training of LAs will be done by the EGMM. The LAs will anchor all Jobs related work in the district and be responsible for Job targets. They will also mentor youth who travel to Hyderabad , Chennai and Bangalore for jobs. 

11.2         The entire Jobs strategy will be managed and owned by the federations of women. To facilitate this, Community Resource Persons (CRP - Jobs) will be appointed in each district. The main responsibility of the CRP (Jobs) is motivating and counseling the youth, making jobs the agenda of the MS and identification of the needy youth. The number of CRPs will vary from 8-15 per district depending on the targets. Training of CRPs will be done by the EGMM.


12.             Youth Identification:

12.1         Only the most vulnerable and needy youth, preferably SC, ST and landless will be trained.

12.2         All identification will be done through the VOs, MS. The committee of three (Jobs committee) at the ZS level will ensure this identification process. The CRP Jobs will facilitate this process.


13.             Fund Flow:

13.1         The Jobs budget for the districts will be kept with Zilla Samakhya or DPMU and will be released as per the requirement.  Annexure IV gives the district wise sector wise budget allocation.

13.2         The budgets pertaining to the training of LAs, CRPs will be kept at the state level. The budget for the LA salaries will be given to the districts and the CRP salaries disbursed to the ZS as and when the CRPs are in place

13.3         The budget for the pilots , except for the Village Networked model ,will be retained at the state level and disbursed according to the pilot-readiness to the district.

13.4         Annexure IV A gives details of the total budget kept at the state/district levels.

14.             A copy of this order is available on the Internet and can be accessed at the address:





     K. Raju

Principal Secretary to Government




The Chief Executive Officer, SERP, AP., Hyderabad

Rural Development , AP., Hyderabad .

The Commissioner, AMR-APARD, Rajendranagar, Hyderabad


All the Collectors

All the Project Directors, DRDA

All the Project Directors, DWMA

All the Addl. Project Directors, DRDA


Copy To

The Special Commissioner, Rural Development

The P.S. to Prl. Secy. to Govt. (RD), PR & RD Dept.

The PR &RD (General) Department



//Forwarded by Order//




Section Officer